Alternative sites have come forth in many countries and regions, sometimes without having central authority, and are comprised of individuals, non-profit organizations, and local sites. They aim to democratize information and promote multimedia reform. That they face a range of challenges, which include limited monetary and scientific support, nevertheless they persist in building local and native links and circumventing imperialist power design.
Most mainstream media is normally owned and controlled simply by West transnational companies. Most articles produced by these kinds of media plugs is targeted sustainable development at Western people, which is unrepresentative and in some cases damaging to those communities. But the global network of communications advocates is trying to reform the media, developing alternative networks that provide the people and demonstrate the main advantages of democratic marketing.